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Fusajiro, after having opened others shops selling [[Lime (material)|lime]] in Kyôto, is inspired by both the booming business of [[Hanafuda]] and by a personal taste for the game which he plays regularly and decides to use his skills as an craftsperson to open a factory building handmade Hanafuda decks.<ref name=":0" />
Fusajiro, after having opened others shops selling [[Lime (material)|lime]] in Kyôto, is inspired by both the booming business of [[Hanafuda]] and by a personal taste for the game which he plays regularly and decides to use his skills as an craftsperson to open a factory building handmade Hanafuda decks.<ref name=":0" />


On 23 September 1889, Fusajiro Yamauchi opened Yamauchi Fusajirô Shôten,<ref name=":1">{{Cite book |last=Gorges |first=Florent |title=1889-1980, des cartes à jouer aux Game & Watch |last2=Gorges |first2=Florent |date=2017 |publisher=Omaké books |others=Isao Yamazaki, Erik Voskuil, Fabrice Heilig |isbn=978-2-919603-40-4 |edition=Troisième édition, nouvelle édition améliorée et augmentée |series=L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig |location=Châtillon |page=16}}</ref> also known as '''Yamauchi Nintendo''' on the location of an unoccupied house he bought.<ref name=":0" /> The Hanafuda decks sold by Nintendo, known as '''Daitôryô''' (i.e President) decks, recognisable thanks to the illustration of [[Napoleon]] that decorate them, became the most successful in [[Kyoto]] in a few years.<ref name=":1" /><ref name=":2">{{Cite book |last=Gorges |first=Florent |title=1889-1980, des cartes à jouer aux Game & Watch |last2=Gorges |first2=Florent |date=2017 |publisher=Omaké books |others=Isao Yamazaki, Erik Voskuil, Fabrice Heilig |isbn=978-2-919603-40-4 |edition=Troisième édition, nouvelle édition améliorée et augmentée |series=L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig |location=Châtillon |page=18}}</ref><ref name=":3">{{Cite book |last=Sheff |first=David |title=Game Over, Press Start to Continue: How Nintendo Conquered the World |date=1 April 1999|publisher=Cyberactive Media Group Inc/Game pr |isbn=9780966961706 |location=United States of America |language=en |page=15}}</ref>
On 23 September 1889, Fusajiro Yamauchi opened Yamauchi Fusajirô Shôten,<ref name=":1">{{Cite book |last=Gorges |first=Florent |title=1889-1980, des cartes à jouer aux Game & Watch |last2=Gorges |first2=Florent |date=2017 |publisher=Omaké books |others=Isao Yamazaki, Erik Voskuil, Fabrice Heilig |isbn=978-2-919603-40-4 |edition=Troisième édition, nouvelle édition améliorée et augmentée |series=L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig |location=Châtillon |page=16}}</ref> also known as '''Yamauchi Nintendo''' on the location of an unoccupied house he bought.<ref name=":0" /> The Hanafuda decks sold by Nintendo, known as '''Daitôryô''' (i.e President) decks, recognisable thanks to the illustration of [[Napoleon]] that decorate them, became the most successful in [[Kyoto]] in a few years.<ref name=":1" /><ref name=":2">{{Cite book |last=Gorges |first=Florent |title=1889-1980, des cartes à jouer aux Game & Watch |last2=Gorges |first2=Florent |date=2017 |publisher=Omaké books |others=Isao Yamazaki, Erik Voskuil, Fabrice Heilig |isbn=978-2-919603-40-4 |edition=Troisième édition, nouvelle édition améliorée et augmentée |series=L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig |location=Châtillon |page=18}}</ref><ref name=":3">{{Cite book |last=Sheff |first=David |title=Game Over, Press Start to Continue: How Nintendo Conquered the World |date=1 April 1999|publisher=Cyberactive Media Group Inc/Game pr |isbn=9780966961706 |location=United States of America |language=en |page=15 |link=https://archive.org/details/0966961706/page/n23/mode/2up}}</ref>


In 1890, Nintendo expands its products and starts selling [[Uta-garuta]] decks but soon after starts struggling to sell its Hanafuda and Uta-garuta due to the competition and a shrinking market around its location.<ref name=":1" /> Fusajiro then has the idea of using the Hanafuda cards of lesser quality that were thrown away and sell them in new decks called '''Tengu''' which are sold at a lesser price than '''Daitôryô''' decks.<ref name=":1" /> Additionally, Fusajiro decide to pursue the market of clubhouses. Indeed, due to the fact these places never use the same deck twice to prevent cheating, a lot of decks are used. In the end, Fusajira manage to conclude a contract with around 70 of them, with each one using at least 50 decks per night.<ref name=":3" /><ref name=":2" />
In 1890, Nintendo expands its products and starts selling [[Uta-garuta]] decks but soon after starts struggling to sell its Hanafuda and Uta-garuta due to the competition and a shrinking market around its location.<ref name=":1" /> Fusajiro then has the idea of using the Hanafuda cards of lesser quality that were thrown away and sell them in new decks called '''Tengu''' which are sold at a lesser price than '''Daitôryô''' decks.<ref name=":1" /> Additionally, Fusajiro decide to pursue the market of clubhouses. Indeed, due to the fact these places never use the same deck twice to prevent cheating, a lot of decks are used. In the end, Fusajira manage to conclude a contract with around 70 of them, with each one using at least 50 decks per night.<ref name=":3" /><ref name=":2" />

Revision as of 16:37, 6 May 2024

Fusajirō Yamauchi
山内 房治郎
1st President of Nintendo
In office
23 September 1889 – 1929
Preceded byPosition established
Succeeded bySekiryo Kaneda
Personal details
Born(1868-06-00)June 1868
Kyoto, Japan
Died1 January 1940(1940-01-01) (aged 71)
Kyoto, Japan
Cause of deathStroke
SpouseKoma Honda (m. 1881)
ChildrenSada (b. 1887)
OccupationEntrepreneur
Known forFounder of Nintendo

Fusajirō Yamauchi (山内 房治郎, Yamauchi Fusajirō, June 1868 – 1 January [citation needed] 1940), born Fusajirō Fukui (福井 房治郎), was a Japanese entrepreneur who founded Nintendo Koppai, the company now known as Nintendo. Yamauchi lived in Kyoto, Japan and had a wife and a daughter, Tei Yamauchi, who later married Sekiryo Kaneda.

Before Nintendo

Fusajiro Fukui was born on June 1868, as the oldest son of Sôsuke Fukui, a craftsperson.[1] Fusajiro took the name Yamauchi after an arranged marriage with one of the daughters of the Yamauchi, a rich family owning a company named Haigan dealing with lime which had no boys to inherit the company. Thus in the goal to inherit the company, Fusajiro was adopted by the Yamauchis and became heir to his adoptive father, Naoshichi Yamauchi.[1]

Soon after in 1885, Fusajiro inherited the company at an age of 17 and renamed the company into Haikyô.[1]

Yamauchi Fusajirô Shôten or Yamauchi Nintendo

See also: History of Nintendo § 1889–1949: Hanafuda cards

In the context of the Meiji Restoration, in 1885, gambling laws were relaxed in Japan and Hanafuda cards which were beforehand banned become legal.[2]

Fusajiro, after having opened others shops selling lime in Kyôto, is inspired by both the booming business of Hanafuda and by a personal taste for the game which he plays regularly and decides to use his skills as an craftsperson to open a factory building handmade Hanafuda decks.[1]

On 23 September 1889, Fusajiro Yamauchi opened Yamauchi Fusajirô Shôten,[3] also known as Yamauchi Nintendo on the location of an unoccupied house he bought.[1] The Hanafuda decks sold by Nintendo, known as Daitôryô (i.e President) decks, recognisable thanks to the illustration of Napoleon that decorate them, became the most successful in Kyoto in a few years.[3][4][5]

In 1890, Nintendo expands its products and starts selling Uta-garuta decks but soon after starts struggling to sell its Hanafuda and Uta-garuta due to the competition and a shrinking market around its location.[3] Fusajiro then has the idea of using the Hanafuda cards of lesser quality that were thrown away and sell them in new decks called Tengu which are sold at a lesser price than Daitôryô decks.[3] Additionally, Fusajiro decide to pursue the market of clubhouses. Indeed, due to the fact these places never use the same deck twice to prevent cheating, a lot of decks are used. In the end, Fusajira manage to conclude a contract with around 70 of them, with each one using at least 50 decks per night.[5][4]

Nintendo and trump cards

Just as Hanafuda cards were allowed again in 1885 so too did occidental playing cards (Standard 52-card deck) became allowed[4], these western cards so called Trump by the japanese population really starts knowing success in 1886.[6]It's by witnessing their popularity and the fact that they are only bought by the wealthy upper class due to their high prices from exportation that Fusajiro has the idea to produce himself Trump cards instead of importing them.[6]

Although 1907 is the most commonly cited as the date which Nintendo started selling their own manufactured western playing cards[5][6][7], a 1974 presentation flyer by the company cites 1911 as the year trump decks started being made.[6]

Retirement and death

Fusajiro departed from the company in 1929, leaving his son-in-law Sekiryo Kaneda (whose name had changed to Sekiryo Yamauchi) in charge of the company. Fusajiro remained uninvolved in the business for the remainder of his life until he died of a stroke on January 1, 1940, in Kyoto.[8] [better source needed] Fusajiro's great-grandson, Hiroshi Yamauchi, took over Nintendo in September 1949 and ran the company for 53 years, transforming it from a card game company into a multibillion-dollar video gaming company and global conglomerate.

References

  1. ^ a b c d e Gorges, Florent; Gorges, Florent (2017). 1889-1980, des cartes à jouer aux Game & Watch. L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig. Isao Yamazaki, Erik Voskuil, Fabrice Heilig (Troisième édition, nouvelle édition améliorée et augmentée ed.). Châtillon: Omaké books. p. 15. ISBN 978-2-919603-40-4.
  2. ^ Gorges, Florent; Gorges, Florent (2017). 1889-1980, des cartes à jouer aux Game & Watch. L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig. Isao Yamazaki, Erik Voskuil, Fabrice Heilig (Troisième édition, nouvelle édition améliorée et augmentée ed.). Châtillon: Omaké books. p. 14. ISBN 978-2-919603-40-4.
  3. ^ a b c d Gorges, Florent; Gorges, Florent (2017). 1889-1980, des cartes à jouer aux Game & Watch. L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig. Isao Yamazaki, Erik Voskuil, Fabrice Heilig (Troisième édition, nouvelle édition améliorée et augmentée ed.). Châtillon: Omaké books. p. 16. ISBN 978-2-919603-40-4.
  4. ^ a b c Gorges, Florent; Gorges, Florent (2017). 1889-1980, des cartes à jouer aux Game & Watch. L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig. Isao Yamazaki, Erik Voskuil, Fabrice Heilig (Troisième édition, nouvelle édition améliorée et augmentée ed.). Châtillon: Omaké books. p. 18. ISBN 978-2-919603-40-4.
  5. ^ a b c Sheff, David (1 April 1999). Game Over, Press Start to Continue: How Nintendo Conquered the World. United States of America: Cyberactive Media Group Inc/Game pr. p. 15. ISBN 9780966961706. {{cite book}}: Unknown parameter |link= ignored (help)
  6. ^ a b c d Gorges, Florent; Gorges, Florent (2017). 1889-1980, des cartes à jouer aux Game & Watch. L'histoire de Nintendo / Florent Gorges ; avec la collaboration d'Isao Yamazaki, Erik Voskuil, Fabrice Heilig. Isao Yamazaki, Erik Voskuil, Fabrice Heilig (Troisième édition, nouvelle édition améliorée et augmentée ed.). Châtillon: Omaké books. p. 19. ISBN 978-2-919603-40-4.
  7. ^ "Nintendo Founder Fusajiro Yamauchi Launches a WorldWide Game Sensation". Lifewire. Retrieved 29 April 2024.
  8. ^ "Fusajiro Yamauchi - Founder of Nintendo". Classic Gout.com. 10 April 2012. Retrieved 5 August 2012.

External links

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